Noah Fleming, Author, Evergreen: Cultivate the Enduring Customer Loyalty that Keeps Your Business Thriving
Customer loyalty is a crutch that lazy businesses have used to bludgeon the public for decades instead of actually providing value.
The corporate world (and even more often, small businesses) relied on the twin forces of this nebulous concept of "loyalty" and the sheer habitual inertia to keep people coming back.
But just as all that goes up must come down, all vehicles powered solely by inertia must also come to a stop, and that's exactly what happened with the idea of doing business solely based on loyalty.
Here are three reasons why customer loyalty is dead.