the ceo magazine, customer relations,

In botany, we learned that an evergreen plant has leaves that stay green throughout the year. Unlike deciduous plants, which lose their foliage during the winter or dry season, the foliage of evergreen plants remains constant.

the ceo magazine, customer focus,

In September 2017, Ikea, the Swedish home goods retailer, gave their customers what they wanted when they acquired TaskRabbit, a company that sends tool-wielding workers to rescue customers from the frustration of build-it-yourself furniture kits. TaskRabbit continues to operate independently of the acquiring company, using online marketing to connect 60,000 freelance “taskers” with people who need help, thereby making Ikea’s customers’ lives easier.

the ceo magazine, sales,
Carmit Yadin, Author, “How to BOOM B2B Sales”

You have an idea. You start a company. You develop, refine and produce your solution or product.

You stand back and take rightful pride in your creation. Now what?

You have to sell it!

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