the ceo magazine, leadership
Chip R. Bell, Author, Sprinkles: Creating Awesome Experiences Through Innovative Service

Flo has been the highly popular spokesperson for Progressive Insurance for a long time.  Her ad character has delightfully ranged from the whimsical to the wacky; from clever to coy.  She has sung, danced and even played multiple roles in the same ad.  But, in a recent ad Flo is portrayed as a leader. 

The nostalgic scene is a school locker room.  A salesperson has “lost a close one” and Flo is there to provide him needed encouragement.  After cheering him back from the doldrums, she invites him to go get an ice cream cone. When he excitedly suggests it come with sprinkles, she proclaims, “Sprinkles are for winners!”

the ceo magazine, leadership

Media mavens and human resource professionals seem to collaborate periodically to establish, the cliché of the day. For a while it was “That being said.” Before that, it was touching base, doing a deep dive, cascading, at the end of the day, and the bottom line. Now we all need to “start the conversation.”

Pick any item in the news: racial unrest, trouble in the Middle East, immigration, or public school reform. Everyone wants to “start a conversation” or “join the conversation,” but no one actually changes anything, sets a deadline for accomplishing it, defines the tactics that would make sense, or establishes who’s in charge. All this might explain why Congress has just received its all-time lowest approval ratings.

After multiple encounters over the past few weeks with several personalities in the corporate world that were on the verge of being out of control, those recent experiences inspired me to create a new series of blog entries over the coming months.  These entries will be focused on the ramifications and effects surrounding ego in the business world.



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