Tabitha Scott, CEO, Cole Scott Group
Energy drives all living things — that includes organizations. People, the seasons of the year, and companies share a common life cycle: birth, growth, maturity, and decline. Importantly, for an organization to survive, it must jump onto a new growth curve before reaching the end of its decline phase. Companies that complete the jump, like Amazon, survive, while others that don’t, like Blockbuster, fail. Any company can find new life with four types of energy potential: innovation, optimization, social and elemental.