Rick Miller, Author, Be Chief: It’s a Choice, Not a Title

Those who occupy the corner office know that expectations and opinions about WHAT should be done and HOW it should be done come from all directions. And while there is a wide variance in the “what’s” of CEO decision making, the “how’s” are delivered with surprising uniformity by CEOs across almost every industry. In particular, everyone expects those at the top to be confident, clear, concise, compelling, and consistent (the 5 C’s).