There’s an old saying that perception is reality, and this could not be truer when it comes to media interviews. Over the past year we have seen Toronto Mayor Rob Ford and Abercrombie and Fitch CEO Mike Jeffries make headlines for comments that the public has deemed outrageous. Both Ford and Jeffries are a perfect example of the value of media training. Media training provides the opportunity to prepare for questions that will be asked in a formal interview and also to defend their company in a press conference.

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You never know when it might happen.  You say or do something that gets you or your business noticed. The next thing you know you have reporters calling and asking for an interview.  I have had a number of these situations recently and want to focus on one. A few weeks ago I was interviewed by a well-known weekly national news magazine about my experience with small business health insurance costs and the impact of the Affordable Care Act.


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