There’s an old saying that perception is reality, and this could not be truer when it comes to media interviews. Over the past year we have seen Toronto Mayor Rob Ford and Abercrombie and Fitch CEO Mike Jeffries make headlines for comments that the public has deemed outrageous. Both Ford and Jeffries are a perfect example of the value of media training. Media training provides the opportunity to prepare for questions that will be asked in a formal interview and also to defend their company in a press conference.