the ceo magazine, business growth,

As my clients began to emerge from the global economic turmoil that began in 2008, they indicated they had learned numerous lessons—the most important one: When leaders make good decisions, little else matters. When they refuse to make decisions, or show a pattern of making bad ones, nothing else matters. As I helped these leaders position themselves for the new economy, I began to see what others didn’t see.

the ceo magazine, personal growth,

What is this comfort zone we hear so much about, and where did it originate? You’ll hear people describe their comfort zones differently, but my clients tend to describe it as an emotional state where things feel familiar—a place where they experience low levels of anxiety and stress. When we’re in our comfort zones, we have minimum uncertainty, scarcity, and vulnerability. We feel in control there; we’re relaxed; and our basic needs have been met.

the ceo magazine, personal growth,
Allison Maslan, CEO, Allison Maslan International, Inc.

Keep your head down. Do the job you know you’re good at and collect your paycheck. Don’t rock the boat. Don’t risk failure. Most of us have some form of inner voice that has spoken these words to us at one point or another over the course of our professional lives. And there is some truth there; it is certainly less risky to do what you know and color within the lines… but will you ever be satisfied with that kind of life? Will you ever reach your professional potential and maximize your earning power if your entire focus is on staying near the safety of familiar shores? In a word, no.

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