How to Hire the Right People

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the ceo magazine, hiring,
Jock Purtle, Founder, Digital Exits

Any good business leader understands employees are the key to success. You may have a great product, and you may have a solid business model, but if you don’t have the right people in the trenches, then your success will be short-lived at best, if it ever comes at all.

Hiring Is About Risk Assessment, Not Resumes

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the ceo magazine, hiring,
Adam Robinson, Founder & CEO, Hireology

What if you thought about hiring the same way you think about car insurance? Think about how the car insurance process works: The agent doesn’t need to meet you in person to know that if you have a sports car in the garage, four accidents on your driving record, and a 16-year-old living under your roof, you are probably going to cost them money at some point. They have become adept at using historical data to predict the likelihood of certain outcomes, such as you getting into an accident and filing a claim. The riskier you are, the more expensive your policy will be. It’s a formula that’s been proven over time.

Interview Questions to Find Your Rock Star Marketing Executive

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the ceo magazine, hiring,
Jennifer Davis, Chief Marketing Officer, Leyard

You are looking to grow your business and your executive team.  You want to add another voice at the table to represent strategic marketing.  Communications and brand are becoming more important and you want the organization to be more thoughtful and integrated in your approach.  You want to add some diversity to your executive team, in which finance and operations are heavily represented.  Perhaps this is your first CMO role and you want to hire right.

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