the ceo magazine, strategic planning,
Claire Brooks, President, ModelPeople Inc.

Over the last twelve years I have been consulting on strategy and innovation with organizations, from the Top 10 of the Fortune 100, to start-ups and not-for-profits. During this period I’ve seen a quiet revolution in the way that strategic planning is carried out. It used to be that leading corporations relied on rigorous annual strategic planning processes, yet in a VUCA world - one of Volatility, Uncertainty, Complexity and Ambiguity – markets and customers are now moving too fast for traditional models of strategy planning.

Dream Your Vision

Sitting above the clouds let's us dream about the future for our business, but blocking off time and getting off site with your team is how you make that dream a reality.

the ceo magazine, strategy,

I used to do strategic planning year-by-year looking at the previous year and then thinking of an incremental improvement over the previous year. This worked, but we missed many opportunities because we didn’t start with a vision of the future.

High growth companies look out at least 3-5 years into the future. They decide when they will double their growth and what markets they will dominate. Starting with the end in mind, you work backwards from your end goal to determine what has to be done this year and then this quarter.



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