Quit Erecting Barriers

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the ceo magazine, business growth,

As my clients began to emerge from the global economic turmoil that began in 2008, they indicated they had learned numerous lessons—the most important one: When leaders make good decisions, little else matters. When they refuse to make decisions, or show a pattern of making bad ones, nothing else matters. As I helped these leaders position themselves for the new economy, I began to see what others didn’t see.

Confronting our Comfort Zones

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the ceo magazine, personal growth,

What is this comfort zone we hear so much about, and where did it originate? You’ll hear people describe their comfort zones differently, but my clients tend to describe it as an emotional state where things feel familiar—a place where they experience low levels of anxiety and stress. When we’re in our comfort zones, we have minimum uncertainty, scarcity, and vulnerability. We feel in control there; we’re relaxed; and our basic needs have been met.

What is a BRAND? by Scott Deming

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BRAND

~~I was recently asked a common question during a Q&A. “What is a brand?” Believe it or not, I get asked this question all the time, simply because the word “brand” carries with it many different definitions. Depending on what one does for a living, what they’ve heard, what they’ve learned, or how they perceive their own “brand” the word has different meanings to different people. Some common definitions of brand are: a logo; a company; a product; a jingle; a trademark. Others think branding is advertising and marketing.

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