Richard L. Weinberger, PhD, CPA

As the CEO of an organization, you spend a great deal of your time deciding what future changes will be most beneficial for your company. When contemplating these major decisions, what's your initial starting point? One effective tool is a SWOT analysis, which highlights the strengths, weaknesses, opportunities, and threats that exist within a company. Gaining a comprehensive overview of your company using this management tool can uncover surprising and valuable information that will help you plan for the future.