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Craig Ross

Craig Ross joined Verus Global in 1999, bringing a background in curriculum design and an incredible passion and discipline for effective training and development programs. For over a decade, Craig has partnered with C-Suite executives, leaders, and teams elevating performance within global organizations and Fortune 100 companies.

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Beware the Authenticity Trap: How to Prepare Your Team To Be True

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Craig Ross |
Leadership |
Thu, 10/12/2017 - 00:10

There is no one alive who is more youer than you. – Dr. Suess

Authentic leadership is the buzz right now. And thank goodness. Who would argue with the value of having employees being truer to themselves. Indeed, at the core of the authenticity movement is the belief that people already possess a brilliance; and by bringing out their greater strengths the business and the person benefit. That’s powerful for enabling your team to deliver big outcomes.

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3 Gifts The Executive Can Give Their Family

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Craig Ross |
Leadership |
Tue, 12/20/2016 - 22:33

A text from the executive said a lot: “Was going to write emails on plane. Now flight cancelled. Driving family to Colorado. Wish me luck.”

The “luck” of which the leader was referring, of course, was the realization that he would be confined to a car . . . with his family . . . for an extended-period-of-time.

For anyone who walks into their home well after the dishes have been cleared from dinner, says hello to kids on his or her way to check evening emails, then leaves in the morning for the office before anyone awakes; such a family trip could seem daunting.

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The Gratitude Strength Test

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Craig Ross |
Leadership |
Thu, 11/24/2016 - 00:52

The calendar says it’s time to count our blessings. That’s easy to do when family is near, the table piled with food, and everyone agrees: Don’t talk about who or what makes us angry. Let’s just watch the football game or plug in our favorite DVD.

Can we be thankful, though, even when it’s not normal to be so? Can we be grateful even when we tell ourselves the truth?

Take this Gratitude Strength Test to determine your ability to live with the mindset of thankfulness. Are the five declarations true or false for you?

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Trick-or-Treat, Boss! Wells Fargo’s Lesson For Us

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Craig Ross |
Leadership - Business Ops. |
Fri, 10/28/2016 - 21:35

Did Tim Sloan, the new CEO of Wells Fargo, tell us a lie? As the sell-at-all-costs sales culture at the banking giant became known to the public, Sloan stated “I’m not aware of any overbearing sales culture” at the institution. Yet, with the data we have now, it’s clear that employees worked in an environment where they were pressured to take unethical action.

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A Focused Team Is A Successful Team

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Craig Ross |
Strategy - Leadership - Management |
Thu, 10/13/2016 - 23:11

The end is near: You can see 2016’s finish line on the horizon. For many teams this is “rally time,” meaning we need everyone super focused and giving their best efforts if we’re going to hit our goals.

While every team is under immense pressure to finish the year strong, far too many will fall short of success. And you can pick them out of the crowd quickly: They lack a specific focus and energy necessary to achieve the team’s purpose.