By Chuck Swoboda

Wired article once dubbed innovation “the most important and overused word in America.” And, still today, it seems that the more we say the word, the less we actually do it. But it doesn’t have to be that way.

For more than 30 years, Lynne Katzmann has led Juniper Communities, a public company and leader in seniors housing, by prioritizing doing well by doing good. Profits matter (she has investors, after all), but so does providing high-quality care and innovative services for her residents. It’s a “walking the talk” mindset that attracts professionals with a similar mindset, many of whom happen to be women.

People put up with a lot of quirks in their leaders and coworkers just to reduce the drama and keep the peace. But lack of sincerity grates on the nerves. It’s like trying to satisfy hunger with cotton candy.

Two good questions to ask yourself periodically: What communication sound insincere? How can I become more inspiring and encouraging in the way I interact? Here’s a starter list:

Leaders like to think they know when and how to be direct. They should. Direct communication is good. Damaging communication, on the other hand, can destroy a relationship, partnership, sale, or reputation forever.

Why does one listener consider a comment “over-the-top” disrespectful, while another listener interprets the same remark as just “firm,” straightforward, even prudent?  Why does one media outlet report a politician’s statement as a huge blunder, while another outlet reports the same comment as appropriate and even justified? 

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