Jim Dewald, Dean, Haskayne School of Business, University of Calgary, and author, Achieving Longevity

Businesses fail. They fail fast and they fail often. Research indicates that over 50 per cent of new firms fail within five years, and 75 per cent are gone in ten years.  So what is different about the firms that survive?  The answer is that they are the firms that are successful in recreating themselves, in continuing to engage entrepreneurial thinking on an equal footing with strategy.