Chip R. Bell, Author, Sprinkles: Creating Awesome Experiences Through Innovative Service

Flo has been the highly popular spokesperson for Progressive Insurance for a long time.  Her ad character has delightfully ranged from the whimsical to the wacky; from clever to coy.  She has sung, danced and even played multiple roles in the same ad.  But, in a recent ad Flo is portrayed as a leader. 

The nostalgic scene is a school locker room.  A salesperson has “lost a close one” and Flo is there to provide him needed encouragement.  After cheering him back from the doldrums, she invites him to go get an ice cream cone. When he excitedly suggests it come with sprinkles, she proclaims, “Sprinkles are for winners!”