Mike Weinberg, Best-Selling Author, Top Sales Influencer

I learned the lesson during my first stint in consulting that you don’t transform organizations from the bottom! As a former top-producing sales hunter and expert sales technician, I mistakenly believed that if I trained and coached individual producers using the New Sales Driver framework (highlighted in my first book, New Sales. Simplified. [New York: AMACOM 2013]) it would create a dramatic, lasting change in the performance of sales teams. I was naïve, and I was wrong.