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You Should Forget Big Brother and Encourage Social Business

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Marketing |
Thu, 07/17/2014 - 21:01

Michael Idinopulos, Chief Marketing Officer, PeopleLinx

When the social media team at British entertainment retailer HMV decided to tweet out the details of a mass layoff, the company couldn’t stop them. According to Business Insider, HMV’s official account tweeted, “There are over 60 of us being fired at once! Mass execution, of loyal employees who love the brand.”

Not so loyal anymore.

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A serial entrepreneur, whose previous roles include managing a multi-billion dollar product line profitability for Dell and an Executive with Razorfish. Nick's work is influenced by his doctoral research in empiricism, a wide variety of business roles, and the study of the ancient wisdom of the Vedanta.