Brad Murphy and Dr. Carol Mase, Authors, The Age of Surge: A Human-Centered Framework For Scaling Company-Wide Agility And Navigating The Digital Tsunami
Silos, bureaucracy, rigid boundaries—if you aren’t transforming your organization, you are putting your company at risk. Challenging statement, we know. All those layers, fiefdoms, and decrees seem impossible to change, yet they impede the speed and communication organizations need in the digital age. And, as you try to respond to escalating customer demand, doing things the way you’ve always done them is going to clog your innovative wheels. Then, say goodbye to growth.