Noah Fleming, Author, The Customer Loyalty Loop

Most companies believe the customer experience starts once the prospect has given you money and has become a customer. They're wrong.

The experience starts long before a prospect has ever made a purchase and continues long after that first sale is made. The customer is experiencing through every interaction with your company.

Chip R. Bell

She was over-the-top friendly. Her eye hugs made you feel like you were in the presence of a forever friend.  As she rang up my purchase at the checkout counter of the super-sized department store, she commented on my cowboy boots. “You’re either from Texas or you got a heap of cowboy in your blood,” she teased as she put my purchases in a shopping bag.  Then she added, “I put a discount coupon in your bag for apple cider; you know you always need extra cider during the winter!”