the ceo magazine, business growth,
William Vanderbloemen, President/CEO, Vanderbloemen Search Group

In March of 2010, I left my job, my wife and I put our life savings on the table, and we started a business. We were committed to building it from scratch - debt-free and with no venture capital. Our new business – a search firm serving churches – faced challenges from the beginning.  The idea of executive search was a new one for churches, and the economy at the time wasn’t too forgiving to young start-up businesses.

the ceo magazine, credit reports,
Matthew Debbage, President of U.S. Operations, Creditsafe

Getting paid on time is a cornerstone of success for all companies, regardless of size. However, maintaining a healthy cash flow is especially important for small businesses; just a handful of late or missed payments can be devastating.

What’s problematic is that small businesses are overlooking a simple risk management tool that can help mitigate or avoid this issue altogether: credit reports.

This past week I attended the National Plastics Exposition (NPE) to do some videotaping for a client. As I walked the massive show at the Orange County Convention Center in Orlando I marveled at the booths. One had a machine that was literally as big as a house. Others had smaller, but still impressive, equipment, videos and displays. So I started to wonder if trade shows are a viable marketing activity for small business… or are they just for the “big guys?”

The answer is not as easy as you might think.



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