How B-to-B Sales Leaders View the Pressures of C-Suite Executives

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the ceo magazine, sales,
Stephen J. Bistritz, Founder, SellXL

Business drivers – loosely defined as the key factors that create the need for change within a corporation – are typically behind a customer’s thought process when it comes to making significant investments with suppliers.  In order to remain effective, b-to-b sales leaders and their teams need to have a baseline knowledge of their customer’s key business drivers.

Seven Secrets for Developing Evergreen Customers

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the ceo magazine, customer relations,

In botany, we learned that an evergreen plant has leaves that stay green throughout the year. Unlike deciduous plants, which lose their foliage during the winter or dry season, the foliage of evergreen plants remains constant.

Sales Compensation as a Change Management Tool Fuels Success

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the ceo magazine, sales team,
Michelle Seger, Global Sales Strategy & Change Management Leader, SalesGlobe

It can start with a whisper: We’re merging… our sales comp is down the drain.

When dramatic change occurs within a company, like a merger or acquisition, a vacuum of communication from leadership will be filled with rumor. One of the most common: an acquisition depletes an organization’s resources so much that staff cuts will be necessary. In reality, human capital is essential to organizational success, and a significant asset in a merger or company purchase. So, when should employees start hearing about organizational change?

Competitor Crushing Your Sales? How To Launch A Counterattack

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the ceo magazine, sales team,
Christine Comaford, Author, Power Your Tribe

Has your organization ever suffered from Competitive Crush?

Competitive crush is when a competitor has swooped out of left field, raiding an organization’s top performers and key customers like an unstoppable force of nature.

Master the Art of Listening to Increase Sales

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the ceo magazine, sales,
John Asher, CEO, Asher Strategies

When most elite salespeople meet a new buyer in person, they will follow a simple three-step process:

 

  1. Build rapport by getting the buyer to talk about what they want to talk about.
  2. Perform a robust, disciplined needs analysis to understand the buyer’s needs.
  3. Offer a solution that is a perfect fit.

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