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Making Your Presentation More Powerful and Meaningful

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Guest Blogger |
Sales - Marketing |
Thu, 02/09/2017 - 20:12

Ted Frank, Principal Story Strategist, Backstories Studio

With attention spans continuing to shrink, one way we can make our 2017 presentations much more engaging is by taking cues from the place that can still captivate us for hours at a time: movies.

Movie-style storytelling is actually a perfect fit for corporate communication because it’s built on the same principles we’ve all been seeking from presentations all along: being simple, quick, visual and powerful. But the best news is that you can get a lot of movie power without even using video.

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Align Your Equation for Success. How to Make Your Equation Greater than the Sum of It's Parts

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Michael MacNair |
Strategy - Small Business - Entrepreneurship - Leadership - Management - Sales - Marketing |
Fri, 02/03/2017 - 22:56

The whole is greater than the sum of its parts – Aristotle.

What will make your life whole? What does this equation look like? The whole of your life done well makes for exponential happiness. Its greater than the sum of its parts! Take for example the great Steve Jobs. He achieved amazing success in business, yet he believed his life was a disappointment. What if the sum of a great life, great family and great business achievements were all his?

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Why Your Leads Aren’t Converting (It’s Not What You Think)

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Guest Blogger |
Sales - Marketing |
Tue, 01/17/2017 - 00:17

Josh Denning, Founder, Authority Factory

According to HubSpot, 74 percent of marketers say converting leads is their top priority.

But, in a recent survey by DemandWave, roughly half of all the respondents admitted that gaining consensus internally on what constitutes a qualified sales lead is their biggest challenge.

The truth is, while many business owners understand the importance of inbound marketing, few have a consistent or integrated system for determining the sales-readiness of a lead.

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It’s a Customer Centric World: Adapt or Fade Away

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Guest Blogger |
Sales |
Fri, 10/28/2016 - 00:46

Kirk Krappe, Co-founder & CEO, Apttus

Your B2B customers expect services and products now. They expect these things quickly, and they expect fulfilment over any channel. Some may blame Amazon; the ease of use that people have come to expect out of B2C has carried over into what they expect from B2B. Others might hold the sheer accessibility of information (the Internet), services (apps like Uber or Instacart) or people (channels like Skype or WhatsApp) accountable.

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Leader, Be Brief or Be Dismissed

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Dianna Booher |
Self Governance - Entrepreneurship - Leadership - Management - Sales |
Fri, 10/14/2016 - 08:24

Leaders think strategically, understand the critical link between focus and clarity, and appreciate the value of time. So fewer and fewer are inclined to let others waste their time. Brevity has become a basic communication skill for professionals.

Here are six best practices as a leader:

Be brief when speaking off-the-cuff. Lectures are for the classroom. Make your point and move on.