Cynthia Kay

Cynthia Kay is a passionate spokesperson for small business- speaking, teaching and coaching … all while running an award-winning company. Cynthia Kay and Company produces high-quality communications that are used on the national and international scene.

The controversy over the hacking of SONY continues to be in the news for many reasons. There is the release of information about celebrities, the discussion about theaters refusing to show the movie and of course the US sanctions imposed on North Korea. Central to this story is the security of data and protecting data from cyberattacks. While this discussion continues to evolve it brought another thought to my mind. Many small businesses do not protect or back-up their data and do not believe that they will be the target of a cyberattack.

The holiday season is winding down and this is the time of year when most of us have lots of lists of things to do. It also seems that every single blog, tweet and newsletter that I read is sharing their top picks for anything and everything as we close out the year. There’s the Top Ten Best Holiday Videos. The Top 10 Articles of 2014. The Top 7 Marketing Trends. You get the idea. I must say that I do get intrigued when I see these headlines and so I end up reading the articles.

It’s that time of year. There are holiday open houses, luncheon get-togethers and company parties.  While retail operations are in full swing many service businesses like mine find that this is a difficult time of year when it comes to productivity. There are lots of reasons. Customers are trying to get ready for the holidays or wrap up the year so many projects get stalled. They are also reluctant to start new projects. Employees are busy trying to attend family holiday events or prepare for visits. Some are trying to get in vacation time before they lose it.

Small Business Saturday results

Black Friday. Small Business Saturday. Cyber Monday. You simply can’t get away from the promotions this time of year.  While there is lots of hype leading up to these promotions you have to wonder if there are real results. I was most interested in Small Business Saturday which got unbelievable coverage in the media and lots of paid advertising.

The non-stop political ads have ceased. I think everyone is happy about that. But in the week following the elections the analysis has continued. Everyone is trying to figure out how the changes will play out and if bipartisanship has a chance. There is great speculation about what we will see from the lame duck session and the 114th Session of Congress that will begin in January. Many of the small business owners I have talked to are wondering where small business ranks with the new leadership.



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