~~In this morning’s Wall Street Journal, writer Ben Fritz talks about Disney’s ability to turn movie hits into “Profits Ever After.” Each movie mega hit becomes its’ own franchise, with a dedicated team focused on turning that movie hit into successful and profitable rides, toys, clothes, video games and more. In the advertising business, we would call this “having legs.”

Trends can be very difficult to recognize or predict early on. In the early days of MySpace and Facebook, who would have predicted it to be the start of a multi-billion dollar industry? Whether you’re on board or not, industry trends will take you in directions you have no control over. Trends are like waves in the ocean, and businesses, both big and small, have to navigate their ebbs and flows.

As the hierarchical model of leadership has fallen from favor, there has been a trend towards the “buddy model” where leaders are increasingly inclusive in their decision-making and more openly consultative.

This has been incredibly useful, as industries have moved from a more linear, process-driven mode of operation to more creative and adaptable business applications.

By reducing the Employee Engagement challenge to surveys and project management when it is really more a matter of institutional soulcraft, you run the risk of taking unearned comfort in the illusion of rigor: “This must be valid. There are many numbers, and many of those numbers have several decimal places!” You also run a serious--and ironic--risk of causing them to dis-engage by treating people as resources or capital assets rather than as important contributors to the cause.

 

I admit it; I had a lot of problems with Sarah Palin the candidate. What I had the most problem with her when she was running for Vice President of this country was her attitude about education and elitism. With her degree from University of Idaho in hand, she routinely criticized an Ivy League education. She extolled the virtues of First Dude as well as her tour through North Idaho College, University of Hawaii at Hilo, and community college in Coeur d’Alene. Pictured next to her fallen dead bloody moose she was supposed to be the “everyman.” Here’s the problem.

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