Over the past few weeks I have had the chance to talk to the owners of two relatively new businesses in different parts of the country. One is a commercial cleaning company and the other is a manufacturer of specialty ice cream.  The passion that these owners possess is very common among small business owners. They have invested most of what they own and decided to bet on themselves to start the business. While these two businesses could not be more different their problems were remarkably similar.

Call me old fashioned but I was dumbfounded and, quite frankly, disgusted at a recent Kickstarter campaign. A man started a campaign to make a bowl of potato salad. His goal was $10 and his pitch was, “Basically I'm just making potato salad. I haven't decided what kind yet.” Not particularly inspiring or noteworthy. But, the results have been impressive.

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