Cynthia Kay

Cynthia Kay is a passionate spokesperson for small business- speaking, teaching and coaching … all while running an award-winning company. Cynthia Kay and Company produces high-quality communications that are used on the national and international scene.

There is no doubt about it. Everyone is in holiday mode. Clients are busy trying to wrap up their year-end and are pressing with last minute requests before budgets disappear. There are extended vacations. There are stops and starts because Christmas and the New Year fall within the week. Let’s face it… it is a wonder anything can get done. Staying productive during this or any holiday season requires a huge effort- especially for service businesses. However, that does not mean that you can’t get meaningful work done.

The business plan. It has been the “must” for every would-be entrepreneur. When I first started out, I read all the books about how to create the perfect one before I ventured out to get funding. While everyone has their own twist on what to include, there are some typical components. They range from an executive summary, to analyzing the competition, customer profiles, marketing and the like. It took quite a bit of time and research to develop my first plan which was lengthy- you might say it was more like a thesis. But, it did help me get funded.

Data. We hear repeatedly that data is critical to decision-making. This past week my company, Cynthia Kay and Company, partnered with the National Small Business Association on the 2017 Small Business Workforce and Labor Survey. I was particularly interested in sponsoring this survey because as the owner of a service business, my workforce is key to its success. And, we all know that there are a lot of challenges that we face that public policy and partnerships with educational institutions will either give us some relief or make it more difficult for us to be job creators.

As the Owner and CEO of a small business, I have learned valuable lessons about running an effective organization. You learn quickly that you need to be able to budget and make decisions that benefit both your company and your employees. However, one of the most concerning issues facing American small businesses is the current tax situation. Simplicity is key for the growth of a company, especially in its early years, and taxes can be an absolute headache when it comes time to prepare and file.

For me, time is a precious resource and I know I am not alone. It’s easy to get overwhelmed and not take the time to connect with suppliers and customers. This week, in the midst of a grueling work schedule, I decided to show up at a trade show in Chicago (a three-hour drive from my office) where our customers were exhibiting. Prior to this show we created a variety of videos for them to use on their booths. In addition, we were going to send crews on site to videotape future communications. It would have convenient to finish the work, send off the videos and let my employees do the rest.



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