Dianna Booher

Dianna Booher works with organizations to improve their productivity through clear communication and with individuals to increase their impact by a stronger executive presence.

Keith, CEO of a Fortune 500 financial organization, called with an intriguing project—one I’ve never been asked to repeat elsewhere, but one with fascinating results.

The Project

The CEO wanted to know how much I could discover about a person’s leadership style from their writing. “I don’t know; I’ve never had occasion to test my theories,” I told him, quite reluctant to take on what already sounded like an oddball way to lose a good client. He listened as I pointed out that someone might be a great leader, but just an incompetent writer and vice versa—how they might be an eloquent writer, but a lousy leader.

Granted, leaders gain visibility for their message by speaking at a major industry event, international conference, or even a local community affair. But just as with movies, games, and apps, leaders increase their popularity and influence to a tipping point when employees share their opinions of that leader with their colleagues.

Leaders aim to make their mark on business operations, imprint their philosophies on their staff, leave their legacy on the organization.  They hope the team will remember their leadership as unique, profitable, and pleasant.  Understandable goals.

But all too often, new leaders start out with similar clichés and concepts—lines that set their staff members up for disappointment, if not downright disengagement, rather than the intended productivity boost.

Do these new-leader clichés sound familiar?

CEOs typically have their minds made up about most things—social issues, business decisions, social issues. Just ask them. Very few individuals will eagerly invite you to persuade them to take on a new perspective. So if you’re going to get someone to change their behavior, actions, or opinion, you need to do it purposeful. Then ten tips can make the difference between stubborn resistance and open consideration:

10 Ways to Get Your Point Across Persuasively

As CEO, you’re frequently called on to introduce someone—a celebrity for your big client event of the year, an industry guru for your management meeting, a politician for a community gathering.  Whatever the occasion, you never want to be that person who disappoints the speaker, confuses the crowd, and embarrasses yourself.

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