Kraig Kleeman, Author, A Winning Brand: How to Build a Powerful, Personal Brand in Today's Modern, Digital World

Sales professionals of the world, I see you back there, lurking behind your email. Come on out, so we can have a talk. I know why you’re hiding. After all, quite a few thought leaders in the sales industry say that cold calling is dead. They say we should restrict all our sales activity to the digital world, like email and social media selling. Sellers have started to hide behind their emails and their social media selling, and they are abandoning the strongest weapon in their arsenal: the telephone. Now, I’m not trying to devalue digital practices. I strongly believe in them. But, as effective as they can be, cold calling is still one of the best things a sales professional can do to win business.