Sales is a company wide responsibility to help the frontline sales person capture revenue and keep the buyer financially engaged with the firm.

Could you be confusing that favorite story with an anecdote?  Before I mention why it matters, you’re probably wondering why so many blogs and books in the last few years have urged you to learn to tell a great story. Here’s why.

Stories make things stick. CEOs, entertainers, professional speakers, trainers, and leaders have learned that data, marketing messages, instructions, procedures, or just about any kind of information burrows into the brain better and stays longer when wrapped in a good story.

the ceo magazine, customer centricity,
Chris Rothstein, CEO & Co-founder, Groove.co

My journey to becoming a Silicon Valley-based tech founder wasn’t the typical path. Growing up in a farm town in Minnesota, my exposure to the business world was very different than the operations of Silicon Valley. My father owned a tractor dealership, and he was my prime model for how to do business. Though I am a long way from Minnesota now, there are still many lessons that I learned at my father’s tractor dealership that I have brought with me to Silicon Valley.

the ceo magazine, business growth,

We most often use the term “one hit wonder” to describe music performers who have had a single success. Sometimes these one-hit wonders produced novelty songs such as Jeannie C. Riley’s 1968 number-one hit “Harper Valley PTA.” In spite of the song gracing the charts in the 60s, hardly anyone today would admit to thinking the hit represented true quality. And since Ms. Riley never produced another top-seller, we can also agree she didn’t offer consistency.

Pages

Contact

Follow The Blog

   Email * 
Subscribe to Syndicate

Blog Categories

Blog Authors

kajabi
eclub

EC

ad5
ad6

ad7

ad8