Dr. Liz Alexander, Author, FOUND: Transforming Your Unlimited Ideas into One Sustainable Business

In April 2015, Nina Mufleh crafted a well-researched and thoughtful whitepaper outlining why Airbnb should consider expanding into the Middle East. She wasn’t yet part of their marketing team, but wanted to be. This was her audacious attempt to attract a job offer from the company. Within minutes of posting the link on Twitter, Airbnb CEO Brian Chesky and CMO Jonathan Mildenhall invited her in for a chat.