Stories and lessons from the struggle and success of those who have realized their entrepreneurial dreams whether as first timers or veterans.

In a world where someone can walk into a restaurant, shopping mall, or school and open fire on hundreds of innocent people, where jobs disappear overnight, where cancer appears suddenly on a scan, people grasp for order, stability, and control.

They demand the same from communication coming to them––the email, instruction, or announcement should make sense for them personally. Generic messages about change get ignored.

Be Specific and Concrete

Leaders use the following vague statements in many different scenarios––with a multitude of meanings.

Clark, my client, stopped by our office unexpected:  “I have good news and bad news. The good news first. . . . A couple of partners and I just bought a small telecom—a spinoff of the division I managed before we all got laid off.”

“Sounds like great news,”  I said.

“Maybe. If we can make a go of it.”

“The bad news?”

the ceo magazine, corporate mission,
Markus Kramer & Tofig Husein-zadeh, Authors, The Guiding Purpose Strategy

Building a successful, Purpose led business is probably the one thing that will make the difference between dying a slow death and building a thriving company in the decades to come. Empowered consumers, radical transparency across value chains and a generation of consumers that breath technology like air are just a few factors that underpin the changes ahead.

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