Dr. John Demartini, Founder, Demartini Institute

Human behaviorist Dr John Demartini explains why it’s important to pay yourself first and other methods you can use to maximize your profits

A few years ago I worked with an entrepreneur. Although he was driven, he had been overly altruistic and had not maximized his profits to himself. He realized that he was sacrificing himself for others. Although that is the service part of being an entrepreneur, it won’t make a lasting entrepreneur. If your highest values are not being fulfilled and you are not economically viable or profitable then what you’re doing doesn’t have sustainability. And you will probably burn-out doing it.