the ceo magazine, business strategy,

At this year’s strategic planning meeting, the CEO of a small automotive parts supplier was feeling optimistic. “We’re on a path to double revenues within five years,” said Jane. “Finally, we’ll have the resources to do things right.” She and the team had been struggling to keep their demanding customers satisfied on a shoestring budget. Jeff, the manufacturing VP, wasn’t as excited. "In my experience, growth creates nothing but problems. Why can't we just stay the size we are?"

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