Assessment of the situation to devise a game plan for things to come to fruition.

the ceo magazine, strategy,
Gerri Knilans, President, Trade Press Services

Marketing tactics and marketing strategies. These two phrases are used interchangeably, but are tactics the same as strategies? The simple answer is no. Here’s how to understand the differences between tactics and strategies and ensure day-to-day activities support the company’s growth initiatives.

Clark, my client, stopped by our office unexpected:  “I have good news and bad news. The good news first. . . . A couple of partners and I just bought a small telecom—a spinoff of the division I managed before we all got laid off.”

“Sounds like great news,”  I said.

“Maybe. If we can make a go of it.”

“The bad news?”

the ceo magazine, strategy,
Chris Bradley, Martin Hirt, and Sven Smit, Authors, Strategy Beyond the Hockey Stick: People, Probabilities, and Big Moves to Beat the Odds

Only 1-in-12 companies manage to rise from the middle of the pack to the top. Here’s how to become one of them

Several times a year, top management teams enter the strategy room with lofty goals and the best of intentions: They hope to learn from each other how different parts of their business are faring, and to mount a decisive, coordinated response to changing market conditions.

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