Assessment of the situation to devise a game plan for things to come to fruition.

Jeff Bezos is the CEO of one of the worlds most successful companies – Amazon – who have grown at an astronomical rate, disrupting multiple industries along the way (did you know that Cloud Computing is one of Amazon’s largest and most profitable divisions, making life tough for Tech industry giants like IBM and Microsoft?) and changing the way we all shop.

The COO of my consulting firm years ago used to start staff meetings with 5-15 minutes of small talk. Although he intended to promote socializing, the adverse consequences were late-arrivers, difficulty in focusing on serious discussion at the start of the meeting, and low energy throughout the remainder of the meeting.

the ceo magazine, strategy,
Gerri Knilans, President, Trade Press Services

Marketing tactics and marketing strategies. These two phrases are used interchangeably, but are tactics the same as strategies? The simple answer is no. Here’s how to understand the differences between tactics and strategies and ensure day-to-day activities support the company’s growth initiatives.

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