Tim Phillips, Managing Director, Revenade, LLC

It's a pretty safe bet that at various times in your life, you will have to negotiate - for a business contract, a new car, or even a personal relationship.  Obviously, you want to walk away satisfied that you have made the best deal.  And you will want the person you are negotiating with to walk away satisfied as well, because a successful negotiation is one in which everyone feels they have gained in some way.