the ceo magazine, leadership
Gerry Reffo, Co-Author, Leadership PQ

What will they need to do?

Predicting the future is risky; nonetheless the following trends offer some clues.

Financial and Social Profit

Many global business leaders know that delivering for society also delivers for the business. Some consider this cynical. Others see it as liberating. Most people much prefer to work in a business, or buy from one that makes a profit and helps others.

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