Formulate, articulate, communicate, cajole, and inspire individuals and teams to collaborate to create a future that becomes your legacy.

Could you be confusing that favorite story with an anecdote?  Before I mention why it matters, you’re probably wondering why so many blogs and books in the last few years have urged you to learn to tell a great story. Here’s why.

Stories make things stick. CEOs, entertainers, professional speakers, trainers, and leaders have learned that data, marketing messages, instructions, procedures, or just about any kind of information burrows into the brain better and stays longer when wrapped in a good story.

the ceo magazine, women executives,
Terri Maxwell, CEO, Share on Purpose

When it comes to executive startup funding, the ceiling for female executives isn’t made of glass – it’s made of paper, the paper used to make money. And if you follow the money – as in the nearly $60 billion venture capitalists invested in 2016 – the vast majority of investment dollars went to male-founded companies. In fact, men received in excess of 16 times more funding than women last year.

the ceo magazine, leadership style,
Rajeev Peshawaria, CEO, The Iclif Leadership and Governance Centre

What do Steve Jobs, Elon Musk, Jeff Bezos, and Lee Kuan Yew have in common? If you’re thinking they each created a better future through their remarkable leadership in business and society, you would be correct.  If you’re also thinking their leadership style was more autocratic than democratic, that would be correct too.  What? Autocratic leadership creates a better future? Could it really be true?

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