Susan Fowler, Senior Consulting Partner, The Ken Blanchard Companies

What if you changed the belief that the primary purpose of business is to make money to a different belief: The purpose of business is to serve.

Hard-nosed businesspeople push back on this idea with a traditional argument: “You can serve all you want, but this soft stuff doesn’t make you money, and if you don’t make a profit, you will go out of business. Then you won’t be serving anyone.”