In this day and age of social media, contests are all the rage. At CK & CO we have sponsored contests and competed in contests. This past year we sponsored a video contest for high school and college students and awarded a cash prize. We also just competed in a contest sponsored by Supplier Connection. http://supplierconnectionblog.net/cynthiakaythinkcreatively/

Both were great visibility boosters for our business but before you decide to do either there are a few things you might want to consider.

The controversy over the hacking of SONY continues to be in the news for many reasons. There is the release of information about celebrities, the discussion about theaters refusing to show the movie and of course the US sanctions imposed on North Korea. Central to this story is the security of data and protecting data from cyberattacks. While this discussion continues to evolve it brought another thought to my mind. Many small businesses do not protect or back-up their data and do not believe that they will be the target of a cyberattack.