the ceo magazine, social media marketing
John McGee, CEO of OptifiNow

The days of the door-to-door computer salesman are gone. Instead, computers are now the ultimate sales tools for companies if they are using their technology resources properly. More than 15 million businesses and organizations are now part of Facebook. Many corporations also have company Twitter pages. In the corporate world, these pages are typically followed or liked by customers and employees. Companies with large customer bases and thousands of employees might have impressive numbers of likes or follows, but all too often, posts or tweets are stagnant, void of real interaction and results.

the ceo magazine, social media marketing,

Last year I went down to Miami to an annual summit of global chief marketing officers. Working with these CMOs and aspiring CMOs, I was impressed. They all believed in the value of social media long-term, engaged relationships with customers to produce a rich value chain: real-time marketing and insight, higher-quality, yet lower-cost customer service and support, and long-term revenue growth. Ten, even five years ago, such a group of CMOs would not have looked at the world this way – despite the fact that social media marketing has been a tool for commerce since the days of the medieval marketplace.

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