All activities in support of formulating and communicating the value of the firm's offering to the target market in support of current and future sales.

the ceo magazine, branding,
Kevin Stimpson, International Speaker & CEO, Strive & Grind

To grow your brand organically, you have to literally plant your seeds, nurture them, and watch the seeds grow. Your goal should be to create something that people are loyal to. However, many entrepreneurs struggle to have customers buy over and over again. Why? It's because they aren't building a brand. Instead, they focus most of their time generating leads and driving traffic to average products and services. But of course, people don’t want average products and services. They want the best products and services. And, they want to be treated like your business actually cares.

Here are 5 steps to help you get there:

the ceo magazine, branding,
Ken Ungar, Founder & President, CHARGE

As a CEO, it’s easy to focus on the company’s business and not give any thought to your own personal brand. That can be a dangerous oversight, however. If you don’t define your brand, someone else will. And you may not like the results.

the ceo magazine, strategy,
Gerri Knilans, President, Trade Press Services

Marketing tactics and marketing strategies. These two phrases are used interchangeably, but are tactics the same as strategies? The simple answer is no. Here’s how to understand the differences between tactics and strategies and ensure day-to-day activities support the company’s growth initiatives.

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