This past week I attended the National Plastics Exposition (NPE) to do some videotaping for a client. As I walked the massive show at the Orange County Convention Center in Orlando I marveled at the booths. One had a machine that was literally as big as a house. Others had smaller, but still impressive, equipment, videos and displays. So I started to wonder if trade shows are a viable marketing activity for small business… or are they just for the “big guys?”

The answer is not as easy as you might think.