Jeff Ericson, Founder, RubyRide

Whether you operate a small, medium or larger business, one thing is certain – you have got to start off on the right foot researching your competitive landscape to survive. In starting any business, the minimum time you should assess the competitive landscape and work on your business plan is at least two years. In my own business, the transportation industry, prior to launching my service, I spent over two years researching, and working with local transportation departments and the city of Phoenix prior to launching.