Ann Skeet, Director of Leadership Ethics, Markkula Center for Applied Ethics at Santa Clara University

Since the story broke that VW deliberately buried emissions results in its software, plenty has been written about this case of corporate malfeasance, perhaps more than any since Enron.  

The Volkswagen brand crisis seems fairly straightforward to me. With no mission or values, I contend there is no hope for achieving VW’s goals ethically and in a way to sustain the company.