Norman Wedderburn, President & CEO, Make-A-Wish Southern Florida

Imagine a business that doesn’t sell a product or provide a service, instead focuses solely on providing an intangible and unquantifiable emotion. Imagine also if one chooses to be involved only when their heart is moved.

This is a challenge in any economic climate but herculean when the economy shifts. As the CEO of Make-A-Wish Southern Florida my business success is dependent on navigating the ebb and flow of life, some joyous, some tragic.