Josh Denning, Founder, Authority Factory

According to HubSpot, 74 percent of marketers say converting leads is their top priority.

But, in a recent survey by DemandWave, roughly half of all the respondents admitted that gaining consensus internally on what constitutes a qualified sales lead is their biggest challenge.

The truth is, while many business owners understand the importance of inbound marketing, few have a consistent or integrated system for determining the sales-readiness of a lead.