Last week I talked about the first (i.e., it is lonely at the top) of several reasons why CEO's need a coach and I introduced Eric Schmidt, the CEO of Google, who in a powerful video excerpt talked about why he works with a coach. It is my experience and, in fact, there are ample research studies that now exist that support my premise that most CEO's "in their head's" want to work with a coach, however, when it comes to actually "executing the decision", most decide not to work with a coach due to the negative stigma attached. In other words, most CEO's frankly are concerned that their boards and key stakeholders will see it as a sign of weakness that they are in fact working with a coach.