Leonard Sherman, Author, If You’re In A Dogfight, Become a Cat! – Strategies for Long-Term Growth

The time to rethink three widely believed, but outdated management ideas is long overdue.

1. There are “good” and “bad” industries

In the late 1970s, Michael Porter’s seminal article on business strategy -- How Competitive Forces Shape Strategy -- established five industry characteristics to explain why some companies are inherently more profitable than others.

Soren Eilertsen, President, Kollner Group, Inc.

Historically, business survival has been dependent on a sound model that generates bottom line results and the primary focus of the CEO has been to ensure the company makes money. As society has evolved and advances in technology have enhanced awareness of global issues, this basic concept comes into question. With information just a click away, local, national and international challenges, such as global warming, pollution, homelessness, cost of education and hunger, just to name a few, are increasingly in the forefront of people’s minds.