Rasheen Carbin

There's been a lot of talk in recent years about the elevator pitch, so much so, that it's begun to intimidate people. Don't worry. You don't need to recite The Gettysburg Address.  It's just a short summary of who you are and what you do, not your complete résumé or everything that your company/product does.  It could be 30 seconds, but it should never go past 2 minutes. It's actually fairly easy to come up with one.  Here are 5 tips:

Sandra Zimmer

The film trailer is arguably the most important marketing tool available to a filmmaker. In business, we also need trailers for marketing our companies. Business trailers are our one-minute introductions, otherwise known as elevator pitches.