Howard Fero and Rebecca Herman

The manager of a Major League Baseball team, the manager of a retail store, and the CEO of a Fortune 500 company all have at least one thing in common, they all need to manage a team, and they all need to determine how to get the most productivity and the greatest performance out of their people.  There are many ways to motivate a team, but not all are as successful as others, and one of the reasons for this is if we want to motivate a team we must create a winning culture, and motivation cannot be looked at as a singular occurrence.

Steve Jones

Now more than ever, you need a rock star personal brand.

That feeling people have about who you are, what you stand for, and what to expect from you is your personal brand. Whether you like it or not, you have a personal brand. Instead of ignoring your personal brand, the wiser choice is to embrace it. Accept and understand that those around you will form perceptions about you, and take proactive steps to positively reinforce the perceptions that can help you as a leader and entrepreneur. By examining the careers of legendary rock stars U2, The Grateful Dead, and George Harrison we can find three key ways to elevate your personal brand to “rock star” status.